This is the UX and product design for a music library on Wells Fargo’s internal brand site.
Client:
Designing a new product feature, end-to-end.
PROJECT TYPE
Product design
MY ROLE
UX lead Product designer
THE WORK
User research Component design Prototyping User testing Documentation
OUTCOME
Will deliver branded music files to 200k+ Wells Fargo employees at launch in Q2 '24
The challenge: After investing in a library of brand music, Wells Fargo needed a self-service experience for employees to browse and download tracks.
Users were accustomed to previewing music tracks, without the ability to filter or search, and sending requests for files via email.
Requirements for the music library would create interactions that weren’t available on other existing and comparable pages on the site.
Research: First, we conducted a user survey to identify users’ pre-established habits for finding tracks and the information found most essential.
Respondents reported they would expect similar design and interactions patterns to popular, external products (e.g., pond5, Spotify).
They also ranked potential track attributes most helpful in filtering and identifying tracks that meet their needs.
The work: We created a user flow, designed the necessary components, and went through testing and iteration before handing off for development.
Establishing a familiar user flow: We designed a flow purposefully similar to common of e-commerce sites, defining the functionality required at each step.
Expanding the Wells Fargo component library: Where existing components could not meet our requirements, we customized and combined to design new ones.
Testing and iteration: We designed, prototyped, and tested several versions of the full user flow to identify the most intuitive approach to the download page.
Outcome: The library is in development and set to be launched in Q2.
